Rec Fest 2022 served as my campaign project during my co-op with CS Marketing. At CS Marketing, a campaign is defined as a cohesive series of design assets developed for a single event or initiative. I collaborated with the Campus Recreation Center to conceptualize and design the visual identity for Rec Fest—an event aimed at bringing together new and returning students through engaging activities and social interaction. The campaign included a range of promotional materials designed to capture the spirit of community and fun.