Market Pointe is one of the dining halls on the University of Cincinnati's Main Campus.

During the Spring semester of 2023, it underwent extensive renovations in preparation for

its grand reopening. As part of the project, I was tasked with redesigning the logo to align with the new

look and feel of the space. The goal was to create a logo that would capture the attention of students

while incorporating a color palette distinct from the traditional UC branding.

Below, you’ll find an overview of my design process and the color

palette used for this project.