Market Pointe, one of the dining halls on the University of Cincinnati's Main Campus, underwent significant renovations during the Spring semester of 2023 in preparation for its grand reopening. As part of this transformation, I was tasked with redesigning the logo to reflect the updated aesthetic of the space. The objective was to create a logo that would resonate with students while incorporating a color palette distinct from the traditional UC branding. Below is an overview of my design process, along with the color palette chosen for the project.